The platform is rolling out a new feature that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the company announced that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global rollout. This development aligns with a surge in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a label for inferior, bulk-generated content that is often absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The service announced that there are currently over a billion videos on its service labeled as AI-generated. In total, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the level of artificial media they see by accessing the “manage topic” option in the app and picking “AI-generated content”. Additional categories that are already be controlled under the tool cover politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige users to label “realistic” AI-generated content, and it prohibits dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will from now on attach an artificially created tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is intended to deter users from trying to evade the tagging system.
AI Literacy Programs
The platform is furthermore introducing a $2m AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This project will assist educational bodies focused on teaching computer science.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over intentions to cut jobs for numerous safety staff in Britain. TikTok is planning to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content ahead of it is viewed by humans. The company reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
